Star athletes including Stephen Curry, Tom Brady and Michael Phelps don Under Armour apparel in the brand’s new “The Only Way is Through” campaign. The campaign will last throughout the year, with athletes sharing their stories of pushing through obstacles to achieve success—a message Under Armour hopes will resonate with customers. Athletes spotlighted include Michael Phelps, whose tagline struggle was pushing through his destructive behavior outside the pool and skier Lindsay Vonn who details her struggles to overcome numerous injuries. A ninety-second campaign video can be found across television and social media.